Many winemakers these days have to be smart enough to market themselves in as many ways as possible. Magazines, word of mouth, local publications, online ads and, of course, social media. Based on all the damn icons and ways to “share” the posts on this site, you can somewhat tell that social media is very important these days when it comes to getting your brand out there in front of as many eyeballs as possible. In many ways, social media is one of the most effective and cheapest ways possible to advertise your product. Hell, I even started a company that handles that.
Hope Family Wines has their social media game down. Pat. I know this because I reviewed their Liberty School Cabernet Sauvignon a while back, someone on Twitter noticed it and re-tweeted, which started the tiny snowball. @HopeFamilyWines contacted me and asked if they could send me some of their wines for review (a little service we offer here on Wine Welfare). After thinking about it for a few days, I mean really pondering it, I decided that yes, yes indeed I could accept their offer to send me free wine. It was a very difficult decision to come to. One that required a lot of soul searching and digging through my wine fridge to find that supplies were low.
Seriously, though, it was that simple. So, since I’m a sucker for delicious, value wines, you’re going to be seeing some reviews of wines from the diverse portfolio of Hope Family Wines, including Treana, Liberty School, Candor and Austin Hope wines.
Here’s a bit of history on Hope Family Wines:
The Hope family has been farming in Paso Robles for more than 30 years. When they arrived in this barely discovered region, they planted apples and grapes. Little did they know that the rolling, oak-studded terrain of Paso Robles would one day become viticultural terroir of significance and one of the top winegrowing regions for quality red wine within California.
About the winemaker, Austin Hope:
Austin Hope, a third-generation farmer and first generation winemaker, began working in his family’s vineyard when he was eight years old. He is a graduate of the California Polytechnic State University at San Luis Obispo with a Fruit Science (Viticulture) degree. Following college, Hope worked under highly reputable winemakers in the state, most notably Chuck Wagner of Caymus Vineyards. Today, he oversees all winemaking and viticulture at Hope Family Wines.
Along with the wine, they also sent me a little information package for the bottles I was getting. It contained information sheets telling me about the appelation, the blend percentages, how the wine was produced, etc. But I also noticed another interesting piece of marketing collateral. It was a little card advertising an iPhone app called Wine DJ. The app is designed to build you a music playlist based on the particular Liberty School wine you are drinking.
Let me repeat that: This wine company built an iPhone app to use while drinking their wines.
I don’t know how much better at marketing they could get.
Be sure to check out all the Hope Family Wines and get ready for some great reviews of Liberty School, Candor and some other Hope Family Wines coming up here at Wine Welfare.
Hope Family Wines Information:
1585 Live Oak Road, Paso Robles, CA
805-238-4112 (open Fri-Sat, 10-4 PM)
P.O. Box 3260, Paso Robles, CA 93447
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